Seth’s Blog: You should write an ebook

March 2, 2010 at 12:36 am Leave a comment

Art that’s not for sale | Blog Home | Blogs are a tactic, not a strategy

You should write an ebook

I’m serious. Smart people with good ideas worth sharing can get a lot out of this exercise.

To help you out, I wrote a lens about the simple details of how to do it.

It’s technically easy and when it works, your idea will spread far and wide. Even better, the act of writing your idea in a cogent, organized way will make the idea better. You can write an ebook about your travel destination, your consulting philosophy or an amazing job you’d like to fill.

Seven years ago, I wrote a book called Unleashing the Ideavirus. It’s about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That’s why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, “I’d like you to publish this, but I want to give it away on the net.” They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times (note: forgive the layout. It’s not what I would do if I was doing it today). The next day, the number went up. And then up. Soon it was 100,000 and then a million. The best part of all is that I intentionally made the file small enough to email. Even without counting the folks who emailed it hundreds of times to co-workers, it’s easily on more than 2,000,000 computers. I didn’t ask anything in return. No centralized email tool. Here it is. Share it.

A Google search finds more than 200,000 matches for the word ‘ideavirus’, which I made up. Some will ask, “how much money did you make?” And I think a better question is, “how much did it cost you?” How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It cost nothing.

Changethis, which I dreamed up in a moment of weakness a few years ago, is still going strong under better management now. It’s the epicenter of ebook distribution, but there are plenty of places just dying to host your content. And your blog is the best place to launch your idea. The biggest challenge is that there are no barriers. If you want to do it, go do it. Ideas worth spreading, spread.

Posted by Seth Godin on March 28, 2007 | Permalink

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You should write an ebook from pligg.com
I’m serious. Smart people with good ideas worth sharing can get a lot out of this exercise. To help you out, I wrote a lens about the simple details of how to do it. It’s technically easy and when it works, your idea will spre… [Read More]

Tracked on March 28, 2007 at 10:53 AM

Tips-Writing: Seths Blog: You should write anebook from sma Notes
Smart people with good ideas worth sharing can get a lot out of this exercise.To help you out, I wrote a lens about the simple details of how to do it.Its technically easy and when it works, your idea will spread far and wide. Even better, the … [Read More]

Tracked on March 28, 2007 at 11:37 AM

“Why You Should Write an E-Book” by Seth Godin from Build A Solo Practice, LLC
Writing and marketing and E-Book is a natural evolution from blogging based upon all the energy you put into writing an effective practice-based blog. Seth Godin shows us the simple steps, based upon his experience, on how to do so [Read More]

Tracked on March 28, 2007 at 12:43 PM

I Should Write anEbook from Dime a Dozen
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Im Working On It As We Speak from The BadSlacks Method – Book Development Blog
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Tracked on March 28, 2007 at 04:39 PM

I have tuition to pay. from Youngblood PR
I think with enough motivation I could write an ebook. It would be fun. But how much money can I make? That\’s one question Seth hasn\’t answered. [Read More]

Tracked on March 28, 2007 at 10:59 PM

From the Aphorism Factory #3 from MisEntropy
Input : You should write an ebook Ouput: If you are looking for a publisher for your book, you’re looking in the wrong place. [For a brief intro to Aphorism Factory, please click here.] [Read More]

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Tracked on April 08, 2007 at 01:44 PM

Package your smarts so you can make money in your sleep from Escape from Cubicle Nation
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Art that’s not for sale | Blog Home | Blogs are a tactic, not a strategy

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